Building A Trusted Identity

One of the busiest airport terminals in NYC underwent a historic $8 Billion rebuild while the old terminal remained in near full operation. The operator of the terminal needed a way to communicate with the public that distinguished it from the myriad of other stakeholders on-site.

We created a new visual identity and design system for LaGuardia Central Terminal B that helped the terminal operator communicate with clarity and authority. The foundations of the identity remain in use today.

Role

Creative Director

SCOPE

Team Leadership

Brand Design

Brand Design

Creative Direction

Team Leadership

Brand Design

Art Direction

Creative Direction

Creative Direction

Art Direction

Art Direction

Visual Identity

Experience Design

Building A Trusted Identity

One of the busiest airport terminals in NYC underwent a historic $8 Billion rebuild while the old terminal remained in near full operation. The operator of the terminal needed a way to communicate with the public that distinguished it from the myriad of other stakeholders on-site.

We created a new visual identity and design system for LaGuardia Central Terminal B that helped the terminal operator communicate with clarity and authority. The foundations of the identity remain in use today.

Role

Creative Director

SCOPE

Team Leadership

Brand Design

Brand Design

Creative Direction

Team Leadership

Brand Design

Art Direction

Creative Direction

Creative Direction

Art Direction

Art Direction

Visual Identity

Experience Design

Collaborators

Building A Trusted Identity

One of the busiest airport terminals in NYC underwent a historic $8 Billion rebuild while the old terminal remained in near full operation. The operator of the terminal needed a way to communicate with the public that distinguished it from the myriad of other stakeholders on-site.

We created a new visual identity and design system for LaGuardia Central Terminal B that helped the terminal operator communicate with clarity and authority. The foundations of the identity remain in use today.

Role

Creative Director

SCOPE

Team Leadership

Brand Design

Brand Design

Creative Direction

Team Leadership

Brand Design

Art Direction

Creative Direction

Creative Direction

Art Direction

Art Direction

Visual Identity

Experience Design

Collaborators

Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?

Reach out below. I'm always open to new opportunities working with nice people.

Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?

Reach out below. I'm always open to new opportunities working with nice people.

Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?

Reach out below. I'm always open to new opportunities working with nice people.

Looking for a collaborative partner to grow your business, nurture an existing team, or build out a new offering?

Reach out below. I'm always open to new opportunities working with nice people.