Giving A Voice To A Silent Giant

We created INTELLIGENCE, an editorial platform for the relatively unknown contract manufacturing giant Flextronics. For 3 years, we helped Flex utilize the platform to lead conversations about the future of technology and our evolving world at key global events, including the World Economic Forum in Davos. Alongside in-depth reporting on the pages of its print and online publication, Flex convened discussions with C-Suite leaders, policymakers, designers, and futurists using INTELLIGENCE as a lens to chart its ambitions and express its opinions about the future of technology. This helped this once silent giant to grow its public profile and be seen as a leading innovator at the bleeding edge of tech.

Recognition

2016 Webby Awards Official Honoree

IAC, Best Diversified Business Website - 2015

Role

Creative Director

SCOPE

Team Leadership

Editorial

Creative Direction

Design Systems

Art Direction

Design System

Product Design

Collaborators

Read Each Issue of INTELLIGENCE by Selecting a cover Below

Details

INTELLIGENCE, a branded editorial platform from Flextronics, included perspectives from contributors around the globe alongside Flex’s own editorial viewpoints, covering technological developments in the Internet of Things and their place within broader societal developments. INTELLIGENCE gave the brand a forum to discuss its role and its points of view about the future of cities, fashion, healthcare, and agriculture while reinforcing its core competency in smart products and smart manufacturing. The platform included both physical and digital experiences, going beyond lower funnel marketing efforts to place Flex at the bleeding edge of technological developments and our evolving world.